Legacies of Hope
I worked at The Wellington City Mission developing the Gifts in Wills programme. This included all the collateral as well as marketing pitches working closely with the comms team. Below are some of the examples of a booklet, EDM campaign and newsletter.
Legacies of Hope Booklet
I developed a print booklet according to fundraising Gifts in Wills best practice, the booklet develops a journey for the reader to connect to the Mission through, establishing the vision, the history, a story of transformation, and a story from a Gifts in Wills pledger.
Legacy Giving Campaign
As a part of best practice and donor care, along with handwritten communications for my profile, I also strategised marketing the programme. This involved thank you videos, Legacy Givers newsletters and campaigns. The campaign was an EDM offer along with a physical print for The Wellington City Mission’s corporate partners to send out to staff for a Will discount when a Legacy gift is included. This was one of the various campaigns I ran for the Gifts in Wills programme. The tone across the GiW programme is consistent to make a meaningful impact and have easily recallable imagery when choosing to leave a gift in your Will.
