Legacies of Hope
I worked at The Wellington City Mission developing the Gifts in Wills programme, including all the collateral and marketing pitches working alongside the communications and marketing team and the rest of the fundraising and philanthropy team. Below is some of the developed collateral.
Legacy Giving Campaign
As a part of best practice and donor care, along with handwritten communications for my profile, I also created. This was an EDM offer along with a physical print for The Wellington City Mission’s corporate partners to send out to staff for a Will discount when a Legacy gift is included. This was one of the various campaigns I ran for the Gifts in Wills programme. The tone across the GiW programme is consistent to make a meaningful impact and have easily recallable imagery when choosing to leave a gift in your Will.
Donor Care
I developed a print booklet according to fundraising Gifts in Wills best practice. Thi