Be Spiritual Direction
Be Spiritual Direction was a job I did for Jules Badger, a spiritual director based in Te Whanganui-a-Tara. Her practice is called “Be”. With the tagline ‘Be still, be present, become, beloved.’ Taking quiet pauses regularly to be still and present is core to her direction. We explored this idea developing the illustration assets with the narrative of a busy be learning to rest. The illustrations being symbolic in a spiritually restful way.
Branding Process
This was a full rebrand package including market research in collaboration with the client. We went through market research and analysis, the core values of the practice. We then established the design direction and the illustrated symbolic narrative.
Branding Pitch
I pitched multiple different options for business cards, email signatures and designed elements.
Print Assets
I created the logo package along with brand assets and patterns from the illustrations as the background for the business cards. The symbols in the brand are used throughout.
